Advertisers

OVERVIEW: A familiar advertising model for a new medium: Blogs.

CrispAds brings the successful CPM advertising model to the freshest and influential content/ad inventory on the Internet: Blogs.

Why Advertise on Blogs?
Influence

The number of blogs has doubled every 5 months over the last year and a half to over 71 million blogs on the Internet.

In addition to strong growth in content, there is growth in audience. According to an Oct 2004 report by Morgan Stanley '...the sheer growth in the usage of blogs is a clear indication that there is a significant user demand and that, in general, they are keeping the customer satisfied'.

Internet users are increasingly going to blogs for the freshest and fastest moving content and the most insightful expert commentary on topics that interest them. Blogs are shaping the way we think about brands, purchasing, politics, and even content itself.

See our current Graphical CPM Inventory Statistics

Reach

The Pew Internet & American Life Project estimates about 11% of Internet users are regular blog readers. Growth in audience is expected to continue as blogging services such as LiveJournal and Google's Blogger grow and Yahoo adopt blog syndication technologies like (see below).

Targeting

Blogs tend to be topic-oriented and lend well to targeted advertising. As an online advertiser you have probably already successful with this type of targeting, CrispAds extends that simple, easy-to-use model to blogs.

Blogs often refer/link to other blogs on similar topics, providing your campaign with the opportunity to increase message frequency while ensuring proper context as your audience travels to different blogs.
Why Advertise using CrispAds?

Predictability and Simplicity

CrispAds decided early on to provide advertising with a predictable and simple model: flat per month pricing for graphical ads. You will not have to worry about bidding and day-parts. We will introduce more pricing options as we evolve, but guarantee that all future changes will provide a simple and predictable experience that suits your advertising objectives.